Inspired by the japanese philosophy of the essential elements of nature, Godai brings welfare and a favorable experience to the employees, making them feel more satisfied and comitted to their jobs. Thus, leading the companies to be more productive.
PROBLEM
Burnout Syndrome: Physical and/or emotional exhaustion related to work. It has been recognized officialy by the WHO as an illness, causing it to be considered as a work risk by companies.
Techno Stress: Overexposition to technologies caused by calls, messages and mails that the boss sends to the worker even outside working hours.
RELEVANT FIGURES
“Depression and anxiety disorders cost the world economy yearly a billion american dollars in loss of productivity" - World Health Organization.
"Since 2013, the reports from the Occupational Risk Managers and Health Promoting Entities account for an increase in the cases of anxiety and depression, occupying the third place among the most reported"- Ministry of Health of Colombia.
"66% of companies in Latin America are already addressing the risk of mental health in their employees"- People Risk Studies 2022.
TRENDS
Relaxed Workplaces:
-Focus on welfare and relaxation after the reopening of offices.
-Less toxic approach to their jobs.
-A more relaxed workplace leads more to productivity
www.trendhunter.com/protrends/relaxed-workplace
Focused Mood Bosting:
-Apps that prioritize mental well-being
-Mood boosting
-Focus on mental health while dealing with the pandemic, cost of living, climate change, etc.
-Changes in habits and routines to feel better.
www.trendhunter.com/protrends/focused-moodboosting
Corporate Health:
-Employee welfare assurance
-Mental health programmes and initiatives.
-Consumers search products and programmes that prioritize well-being and mental health.
-Companies that encourage outdoor time.
CLIENT, USER Y TARGET MARKET
Client:
Service companies that have administrative offices. According to historic numbers from colombian Chambers of Commerce, it was found that there are 6200 big companies, 98 thousand SMEs and 1,2 million microenterprises that could be benefited.
User:
Women and men between the ages of 30 and 50, with average working hours between 8:00 and 18:00. They are seeking stability in their workplaces, as well as increasing their productivity. Among their work is the attendance to virtual meetings, administrative labors and drafting and answerig e-mails.
BENCHMARKING
An analysis of competitors was carried out researching furniture to take breaks during working hours, taking into account factors like the possible number of settings, comfor, intuituiveness, aesthetics, ease of cleaning, weight, size, durability, modularity. The idea was to improve the best features and avoid the worst ones.
ANALYZED PRODUCTS:
ICEX OFFICES
FREEFLOW
TAPE
HOPPER PICNIC
DESIGN CONCEPT
Generating a connection with nature recurring to the shapes that evoke relaxation and peace of mind, the concept of Godai appears: a term inside budhist japanese phylosophy that is used to name the "five elements". These are:
Chi- Terrestrial: Representing Earth's solid objects, stability and resistance to change.
Sui-Aquatic: Representing fluid things, adaptation and change. It is related to inner peace, flexibility and adaptability.
Ka- Igneous: Representing energetic forces of the world, impulse and passion. It also represents body heat.
Fū - Aerial: Things that grow, expand and enjoy fluency. It can be represented by human mind and careless atittude.
Kū - Empty: Considered the most powerful element inside japanese philosophy, represents going beyond everyday life, energy to think and communicate, as well as power, spontaneity and creativity.
PRODUCT
Godai is a sensory experience for disconnection and vital energy recharge. This furniture system will provide workers with four relaxing sensations that stimulate senses and bring a relaxation space in the middle of the journey. These are: ventilation, heat emanation, natural texture and body adaptation, each one seeking to evoke and connect with one of the four elements. The fifth element is represented by the union between modules and the variety of use possibilities.
USE
In order to enjoy the Godai experience, user must reach their preferred module. If it is the heat or air one, a proximity sensor will activate sensations. If on the contrary, they reach the earth or water module, it will only be necessary to acommodate and feel the textures.
Godai allows different settings through their sub modules, which stimulate an environment of socialization, relaxation and integration.
FUNCTIONAL STRUCTURE AND PRODUCT COMPONENTS
TYPES OF SUB MODULE
For comercialization and ease of assembly, each sensation module is divided in three parts (a, b, c). These are assembled magnetically, allowing different settings and layouts for the system.
TECHNOLOGICAL FEATURES
The technological components of the product were proposed, in order to make it more feasible and to validate the way relaxing sensations could be controlled by users in real life.
RELATIONSHIP TO TRAMONTINA
Godai is a product designed for Tramontina, seeking to enlarge the furniture line of the company in a business to business market.
The product has materials that are already used by the brand, such as polypropylene, fiberglass, and polymer treated wood. As well as with processes like the ones applied in the eco line, using recycled and durable material suitable for indoors and outdoors.
INSTRUCTION MANUAL
Document for the installation staff and users. It gives installation instruction, ways of use, manteinance and care, ways to expand the system and sollutions to problems that could happen.
BENEFITS
Companies that have a Godai sistem will have the benefit of providing a favorable experience to their employees, making them more satisfied and commited.
According to Gallup, the companies with highly commited workers surpass their competitors up to 147%
Among other commercial benefits as a consequence of employees' welfare, there are: More productive workers, more rentability, less absenteeism and more loyalty, which will be reflected on results and earnings.
Designed with María Paula Posada, Andrea Valderrama and Valentina Vergara
Product designed for the brasilian company Tramontina
